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Tumblr Sets Big Revenue Goal

In 2012, Tumblr became one of the top 10 most visited sites in the world, with an audience of 170 million people per month. Moving into 2013, Tumblr has set itself a revenue goal of $100 million—but...

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Tumblr Introducing Mobile Ads

By Savannah McClelland A little more than a year after Tumblr began allowing users to pay to promote their content on the network, the blogging company is bringing those ads to mobile. In an interview...

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Tumblr Unveils Mobile Ads

By Savannah McClelland Last month we shared Tumblr’s announcement that they would be incorporating ads into the Tumblr mobile app, and then Tumblr unveiled the result of their work. The Tumblr mobile...

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Yahoo Acquires Tumblr, Promises “Not to Screw it Up”

By Savannah McClelland After days of speculation starting last week, Yahoo CEO Marissa Mayer and Tumblr founder and CEO David Karp each made announcements confirming that the search engine is...

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Tumblr Expands Sponsored Posts to Desktop Experience

By Savannah McClelland Ten days after Tumblr’s acquisition by Yahoo, it has begun rolling out sponsored posts to users’ desktop Tumblr feeds (AKA dashboards). The roll-out is taking place approximately...

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Some Reasons You May Be Losing Social Media Followers

While brands and companies recognize that social media is a growing component of a smart marketing profile, they don’t always know how to go about leveraging social to get the results they’re looking...

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Fashion Brands Turn to Social Media for Fashion Week

Traditionally, New York Fashion Week was reserved primarily for the elites who could score invitations to view the designs by established and upcoming designers. This year, however, brands are turning...

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Yahoo Unveils New Ad Platform at CES 2014

Yesterday, Yahoo CEO Marissa Mayer took to the stage at the Consumer Electronics Show in Las Vegas as part of the larger Yahoo event to announce important changes to Yahoo’s advertising initiatives....

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American Apparel Receives Backlash for Social Media Gaffe

Multiple brands attempted to cash in on the Fourth of July via social media postings over the weekend; on Twitter, Facebook, and even newer platforms like Tumblr, a number of successful and savvy...

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Real-Time Marketing Isn’t Just Twitter

Real-time marketing has become a major buzzword among brands. For events of all kinds, the idea of marketing to consumers and fans in a way that captures the excitement of a moment is attractive....

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